Update: Managing Patient Expectations and Improving Communication

Update: Managing Patient Expectations and Improving Communication

Update: Managing Patient Expectations and Improving Communication
July 30
18:15 2016

Michele will be presenting on Managing Patient Expectations and Improving Communication and Education Equals Better Patient Satisfaction and Referrals. She will also be conducting live interviews for her show The NipTuck Show.

Spaces are limited. You can arrange for an interview by emailing Michele at

One of the most difficult areas to manage in an Aesthetic Practice is patient expectations which is the result of patient communication and education.

There is so much hype and false marketing today in Aesthetic Medicine. Patients can easily be misled into believing some of the hype and become disappointed in the outcome of a procedure.

For example, many practices are eager to stay ahead of technology and purchase the latest and greatest new equipment. Consumers read or hear about the new technology through marketing and promotion and are excited to try it out.

Often these procedures to do not live up to the results the patient wants or expects. In those cases the patient blames the doctor not the technology and writes a bad Yelp review.

Managing the patient expectations equals lower risk management, happier patients and more referrals.

All to often practices do not spend the necessary time needed with their patients, which leads to a communication gap between patient and physician.

Although physicians may feel they have a time constraint, it is important that the patient leaves the office with a full understanding of the procedure, benefits, risks, results and of the recovery process.

I’ve heard many patients complain about feeling that their visit with the physician is rushed and they do not fully remember the conversation or understand the procedure. Patient’s are focused on the end results.

Patients are looking for:

  • Compassion
  • Respect
  • Validation
  • Quality of care
  • Education
  • Results

It’s time to close the gap of communication between patients and physicians by providing a patient -centered practice, which

  • Improves patient satisfaction
  • Improves patient outcomes
  • Provides knowledge and empowerment
  • Improves patients compliance
  • Lowers physician’s risk of exposure

It is a team effort! Physician and staff must be trained to bridge the communications gap by educating patients on all aspects of the procedure or treatment.
Remember this is still medicine.

Michele looks forward to seeing you at VCS 2016.

Contact info: Michele Garber

Deep Body Media Corp.

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